Get Started↗︎How Much Do Facebook and Instagram Ads Cost in North Macedonia?
When businesses ask how much Facebook and Instagram advertising costs, they often mix up two different costs. Let’s separate them.
Two costs: ad budget and management
1. Ad budget. This is the money that goes directly to Meta (the company behind Facebook and Instagram) so your ads are shown. It is paid with your card, in your ad account, and you decide how much and when.
2. Management fee. This is the price of the agency or person who creates and runs the ads: strategy, targeting, copy and visuals, testing, optimisation and reports.
If someone offers you “an ad for €50” without saying how much of it goes to Meta, ask. You should know exactly what you are paying for.
What budget we recommend
The budget depends on your goal, your audience and how fast you want results. These are the amounts we recommend with each of our packages:
| Package | Management (monthly) | Recommended ad budget (monthly) |
|---|---|---|
| Starter | €200 | €150–300 |
| Growth | €350 | €300–600 |
| Scale | €550 | €500–1,000 |
The budget can be changed at any time, based on results.
What affects the cost of an ad
- Campaign goal. An ad for messages or leads costs differently from an ad for visits or sales.
- Audience. The narrower and more in-demand the audience, the more it costs to reach it.
- Ad quality. Meta rewards ads that people watch and react to. A strong visual and a clear offer lower the cost.
- Where the ad leads. A slow or confusing website loses the people you have already paid to reach.
- Season. Before holidays competition grows, and so do prices.
Why the “Boost” button is not enough
The “Boost post” button is a quick way to promote a post, but it gives far less control than Ads Manager. In Ads Manager you can choose an exact goal (messages, leads, sales), test several ads and audiences at once, show ads to people who have already visited your website, and measure results with the Meta pixel. That is the difference between “an ad lots of people saw” and “an ad that brought clients”.
What to expect in the first month
The first 2–3 weeks are for learning. We test different audiences, copy and visuals and see what brings results. Then the budget moves to what works. That is why it is a bad idea to switch ads off after a few days just because the first results were not perfect.
How to get started
Before the first campaign you need a tidy Facebook Page and Instagram profile, an ad account with a card, and ideally a website for the ad to lead to. If you don’t have a website yet, read Do you need a website if you already have a Facebook Page?
Want ads that bring clients?
Facebook and Instagram ad management from €200 a month, with a monthly report.